During my internship at Droga5, I presented a proactive idea that could bring together two of their clients, Spotify and The New York Times. In the end, the idea was used as a student project that won a couple of nice awards.
Idea
By using the power of entertainment to deliver the truth, we tapped into something young people naturally connect to, MUSIC, transforming current events into urban art.
A platform where local NYC street music artists will rhyme the truth in a weekly highlight of the news.
Creative Team:
Tudor Cucu - AD
Thomas Gheorghiu - CW
Awards:
Gold - ANDY Awards 2020
Gold - Clio Music 2020