About
I’m a London-born, Bucharest-grown, internationally savvy, and award-winning creative. Grew up with the best and worst of both sides. I’m good with words, bad at lying, come up with ideas (I didn’t say what kind) and generally a good sport.
I started my experience in advertising in agencies like Leo Burnett and Saatchi&Saatchi Bucharest. But that was a while ago before my life took a U-turn and put me in a position that I didn’t want but had to take. And no, it wasn’t prison. I ran my family’s business until the point I realised I was unhappy with what I was doing and decided to go back to my first true love, advertising.
Since then, I’ve had the privilege to work in agencies across New York, Milan, Barcelona, and Dubai, creating campaigns for major clients such as Heineken, DHL, Mercedes, and Cupra. Over the years, I’ve been fortunate enough to win a series of international awards, including Cannes Lions, Andys, Clio, Mad Stars, Loeries, Cresta, and Sharks, among others.
I’m open to the world and wherever it may take me. So if you’re interested, let’s get in touch.
First round is on me.
Work experience
2007 - 2009 Media planner @ Leo Burnett Bucharest
2009 - 2010 Event manager @ TheGroup Bucharest
2011 - 2013 Copywriter @ Saatchi&Saatchi Bucharest
2014 - 2018 Managing partner @ The CanTeen RestoBar Bucharest
2020 Jan - 2020 Creative @ TBWA\Chiat\Day New York
2020 Jun - 2020 Sept Creative @ Droga 5 New York
2020 Oct - 2021 Oct Copywriter @ Publicis Milan
2021 Oct - 2022 Dec Senior Copywriter @ &Rosas Agency Barcelona
2023 - Present Associate Creative Director @ FCB Dubai
Education
2005 - 2009 University of Bucharest, a baccalaureate degree in journalism
2019 - 2020 Miami Ad School Europe
Info
Dubai, United Arab Emirates
+971 50 192 5229