Everyone has a history with corners. The coffee table at 2am. The kitchen counter that finds the same hip every morning. A lifetime of losing, and you're the one who apologises.
So instead of a film about the car, we made a film about the grudge. A black-and-white courtroom. A prosecutor puts corners on trial as a public menace. The case is airtight. The verdict: there's one place you can finally get even. Behind the wheel of a BMW M.
Adweek called it "a Kafkaesque ad that skips car clichés."
I call it one of my favorite films done.