BMW – The 7 Series Suhail Edition
“Guided by a star. Crafted for the few.”
There are ideas that come from culture, and ideas that come from craft.
But every once in a while, one comes from the cosmos.
When BMW set out to create The 7 Series Suhail Edition, it was a tribute to Suhail, the Arabian star that once guided travelers across the desert night.
The opportunity was to transform this symbol into something tangible, to give starlight a physical form worthy of BMW’s craftsmanship and legacy.
From that spark came a campaign that wove astronomy into automotive artistry.
We introduced a car inspired by the heavens, through a story told with quiet confidence.
The idea — “Your Rising Star Has Arrived” — became both a line and a feeling.
A campaign that blurred the line between the scientific and the spiritual, reminding the region that luxury isn’t just built…it’s guided.
Limited to just 50 worldwide, The 7 Series Suhail Edition became a legend, reborn in motion.