8% of the population in the Middle East have some form of color vision deficiency, which can impact how they see their clothes.
Clorox believes that no matter how people see color, they should feel confident that the ones in their clothes are as vibrant and bright as they can be.
So we created 'Colors as they should be', a campaign of posters with headlines that talk to people with varying degrees of color deficiency, with the objective to increase brand awareness and highlight the brand's commitment to delivering an effective color boosting laundry detergent.