Cupra, a young new car brand from Barcelona wanted to promote their new brand ambassador, FC Barcelona Female superstar Alexia Putellas. What was supposed to be an internal video for the client, turned out to be a campaign that won the hearts of the brand, the player and the fans of both CUPRA and Fc Barcelona.
Cupra New Icons proves that having a female football player to look up to is no longer just an idea, but a reality.
AGENCY:
&ROSAS
TEAM:
Isahac Ponce ECD
Maria Cerdan CD
Thomas Gheorghiu Senior CW
Virginia Nicolau Senior AD
AWARDS:
Gold - Club del Creativos 2022