INSIGHT
45% of people still live in remote locations around the world, many of whom still want deliveries sent to their homes.
IDEA
To demonstrate DHL's commitment to delivering anywhere, no matter how remote, using unexpected delivery methods.
EXECUTION
By highlighting real-world deliveries to places like Qatar's Bidiyah Desert, Poland's Bielinek, and Chile's Punta Arenas, we used real life actual tracking IDs as headlines to show our global reach.
We also introduced the unconventional delivery methods used in what
DHL call "the last mile delivery, such as camels, kayaks, and runners, emphasizing our role in connecting even the most isolated areas, focusing on our operational capabilities, reinforcing brand love, global presence and our commitment to delivering anywhere, no exceptions.
