An airport lounge is the hardest thing an airline can make interesting. Riyadh Air had a brand new one, Hafawa, and a LIV Golf sponsorship landing in the same week.
So we got Bryson DeChambeau, Jon Rahm and Joaquin Niemann for a trick shot competition and gave them the lounge as the course. Three of the best golfers in the world, no fairway, and a lot of furniture in the way.
4.7 million views on YouTube. Everyone got a tour of the lounge. Nobody noticed they were on one.