To show how TD Bank is unexpectedly human, we used the NYC taxi tops to portray simple acts of kindness that can improve New Yorker’s stress level. Using geofencing technology we created contextual messages depending on location, weather, or time of the day that will compliment any passerby and inform about the nearest TD Bank location.
This work was produced during my internship in TBWA\\\\CHIAT\\\\DAY with my team partner Tudor Cucu(AD) and mentored by Nuno Teixeira and Jexy Holman.