Pay It Like Pep
“You know, sometimes the best ideas come from putting the wrong person in the right place.”
That’s what we did with Pay It Like Pep. Emirates NBD wanted to connect with Gen Z in the UAE and Saudi…tough crowd, loyal to local banks, and allergic to boring financial advertising.
So we brought in Pep Guardiola, not to coach football, but to coach credit cards.
Yeah, a bit mad. But that’s what made it work.
We made Pep ENBD’s new Credit Card Manager. Not by mistake. By design. A man known for tactics, precision, and turning good teams into great ones…now helping you up your financial game.
Then we dropped him into everyday life: coaching people on how to pay like a pro.
Everything landed on one line:
Pay it like a Pro. Pay it like Pep.
