A travel campaign for Visa's FIFA World Cup 2026 partnership, running across 25+ markets and 13 languages in the CEMEA region.
The insight was simple: during the World Cup, no trip goes to plan. Cities change. Schedules shift. The wrong bus turns into the right one. Rather than fight that truth, we made it the campaign. Four hero films, each rooted in a real travel disruption, showing how Visa lets you say yes to the unexpected and keep moving.
The films were shot across Saudi Arabia, Kazakhstan, Nigeria, Egypt and South Africa, with cameo appearances woven into the fabric of the stories rather than announced. In Upgraded, a traveler escapes the chaos of the middle seat by tapping his Visa card for an upgrade, only to find himself sitting next to Pep Guardiola, who acknowledges him with nothing more than a knowing raise of an eyebrow. No dialogue. No fanfare. Just the quiet satisfaction of a man who has seen all the tactics.
The campaign extended across benefit films, key visuals, social carousels and influencer content, all built around one platform:
The New Travel Game Plan.